Empowering agents, protecting families
As a family-owned brokerage, we partner with agents to deliver exceptional insurance solutions to our clients, combining personalized service with trusted expertise.

Our Vision
Building the Future Together
Empower is fundamentally committed to our agents’ success. My vision for Empower is to become the top choice for independent insurance agents in the United States, with the mentorship and resources to ensure that they have the prospects to speak with and the expertise to convert them into lifetime clients. I think we are well on our way to achieving that goal with our training road trips, educational webinars, Lead Maximizer data mining system, online Comparative Rating Engines, and our generous Leads Co-op programs. We even have product specialists ready to assist agents with learning how to excel in offering a variety of product lines. Because of all we offer, and the dedicated staff in our home office, we are fast becoming the most hands-on FMO in the country. As I think of the magnitude of what an agent entrusts to us, I become even more committed.
An agent brings us their dreams for their career future and it’s precious. We treat that seriously and sincerely. An independent agent has no small job to perform and often needs help. Hiring a staff takes serious money and time. The effort level alone, to train a staff, is enough to derail an otherwise thriving pipeline. We endeavor to aid agents with tools, experience, and resources, to help replace their need for a staff of their own. In this way, we become a team; both doing what each other does best. Utilizing strengths, instead of trying to overcome weaknesses, saves time and frustration. Agents are generally happier working with a team, like Empower. Providing this level of help and support is our everyday goal and mission.

Our History
The Path We’ve Traveled
Drawing on over 50 years of industry expertise, Empower has a rich history. Explore the key moments that define our journey.
- Starts selling Universal Life in 1981.
- Rodney Culp, now the CEO of Empower Brokerage, joins the company in 1985.
- Becomes a member of NAIFA and NAHU in 1985, and is still a loyal member to this day!
- Sells Medicare Choice Plus when it first releases in 1991.
- Sells Medicare Supplements when the plans are first standardized in 1992.
- Enters the securities business by acquiring a securities license in 1997.
- Enters into the HSA business when the products are first released in 1997.
- Launches the road show seminars in 2004.
- Breaks into the brokerage business in 2005 and becomes Empower Brokerage.
- Shortly after the Medicare Modernization Act of 2003, Empower Brokerage ramps up Medicare Advantage sales.
- Offers a new 50/50 BRC Co-Op lead program to agents.
- Launches new website.
- Adds 15 telemarketers to the team and offers agents pre-set appointments leads.
- Begins participation in the Walmart retail kiosk program in 2010.
- Releases the Lead Maximizer to agents in 2013.
- Offers the CSG Actuarial quoter to agents in 2014.
- Moves home office to Southlake, TX, and opens new call center in Laredo, TX in 2016.
- Creates four consumer websites in 2016.
- Launches the new mobile app, as well as the LeadServ system in 2017.
- Opens new offices in Harlingen, TX and McAllen, TX, and also builds new home office in Southlake, TX in 2018.
- Opens Houston and Rio Grande CIty, TX in 2019
- Adds Medicare Advantage quoting and enrollment tools for agents.
- Launches LeadServ 2.0 CRM for agent and partner lead deliveries, tracking, and disposition.
- Adds Alpha Leads program to provide Medicare leads for agents.
- Launches agent consumer facing website program.
- Adds numerous hospital system and medical provider engagement programs for agents.
- Adds national independent pharmacy agent medical provider engagement programs.
- Adds Annuity Mentorship Program (AMP)
- Launches Preferred Senior Advisors organization.
- Launches YouTube presence campaign.
- Launches new agent licensing class program.
Download Our Company Brochure
Discover what sets us apart by downloading our comprehensive brochure. Inside, you’ll find an in-depth look at our history, key statistics, and affiliations with leading organizations. Learn about the extensive training, mentoring, and tools we offer our agents, along with the incentives that make our company a top choice for insurance professionals. Join us and see how we empower agents to succeed every step of the way

Community Outreach
Explore Our Charity Work
Me Squared
Empower Brokerage is a proud partner of the Me Squared Cancer Foundation, a DFW-based nonprofit dedicated to supporting newly diagnosed cancer patients. Together, we provide crucial financial assistance and insurance guidance to help patients manage the costs of their treatment. To learn more about how you can support Me Squared’s noble mission, please visit www.mesquaredcf.org.
Visit Me Squared for More InfoAngel Tree
Each holiday season, Empower Brokerage merrily participates in the Salvation Army’s Angel Tree Program, a nationwide initiative that gathers Christmas gifts and essential items from generous donors to distribute to thousands of at-risk children, seniors, and adults with special needs. Both organizations share the belief that no one should go without on Christmas. To get involved, visit the Salvation Army’s website at https://saangeltree.org/.
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